Overview Luis & Clark is the world’s leading designer and manufacturer of carbon-fiber stringed instruments. The brainchild of Luis Leguia, Boston Symphony Orchestra Cellist for many years, Luis & Clark approached us shortly after their entry into the market to develop a the brand and marketing strategy. Challenge Acceptance of these non-traditional instruments by classical…
The Berkshire International Film Festival burst onto the regional festival scene in 2005 and has never stopped growing. Studio Two was tapped to develop this brand from scratch. Challenge: We had to craft a flexible brand toolkit in relatively little time and with a tight budget. The brand had to have significant pulling power out…
Overview Every year we refresh the brand foundation for Lance Vermeulen, Real Estate with a focus on continuously elevating his presence against his competition in a crowded market. Challenge We need to demonstrate to the client and to the potential customer a bold and different view of the lifestyle elements of the Berkshires – a…
Overview The Drapery Workroom is a new venture of designer William Caligari. The business provides custom and off-the-rack draperies, furnishings, and upholstery as well as on-site fabrication services to a residential and commercial client base. Challenge We developed this brand and the supporting media in a relatively short time-frame. The challenge in this project was…
Overview For the past four decades Tom Patti has been pioneering and exploring industrial glass as an art form. He hired Studio Two to create a design name and brand for his growing business. Challenge Tom presents a triple threat – he is a designer, an artist, and an engineer in equal measures. The task…
Overview Guido’s is the leading source of organic and locally-grown food in the Berkshires. It is also a family of businesses. Studio Two was hired to update the brand, create a universal brand system and design a new web presence and internet strategy. Challenge The existing brand was well-loved but dated and presented technical challenges…
Overview The Sterling and Francine Clark Art Institute is a world-class institution in Williamstown MA with an expanding international footprint. The Clark Journal is a premium magazine that comes out once a year exclusively for their membership. Challenge Staff changes at the Clark required the organization to seek outside support on designing and producing this important…
Overview The Northwestern Connecticut Regional Planning Collaborative hired Studio Two to develop all aspects of a marketing plan and brand system to promote the North West corner of the state – an area comprising 9 towns and a wealth of natural beauty. The project had a relatively short deadline and a diverse constituency of partners…
Overview The Berkshire Visitor’s Bureau had an opportunity for large-format ad placements on 700 transit station platforms in the greater Boston market. Challenge The BVB sought to convey the beauty of the Berkshires across the summer and fall period. The timeline for design and production of the ads was relatively short and in the early…
Overview The PaperMill Playhouse in Millburn, NJ hired Studio Two over the course of 5 seasons to illustrate their productions. Challenge Working with the Theater marketing department, we brainstormed visuals from the titles chosen in the mid-winter. Casting for photo shoots was done and all prinicipal photography took place in New York City during the…
