Every year we refresh the brand foundation for Lance Vermeulen, Real Estate with a focus on continuously elevating his presence against his competition in a crowded market.

We need to demonstrate to the client and to the potential customer a bold and different view of the lifestyle elements of the Berkshires – a region undergoing dynamic population shifts.

Sourcing from our deep library of images of the region, we built a “look book” articulating the landscape, people and activities in the region in an engaging, tactile experience. Printed on an elegant uncoated sheet from Domtar, the book is a powerful visual statement of the intention, vision and commitment that Lance Vermeulen associates bring to the business of real estate.