Overview The Drapery Workroom is a new venture of designer William Caligari. The business provides custom and off-the-rack draperies, furnishings, and upholstery as well as on-site fabrication services to a residential and commercial client base.
Challenge We developed this brand and the supporting media in a relatively short time-frame. The challenge in this project was balancing the commercial aspects with the aesthetic and crafting a website and collateral that spoke appropriately to the market.
Solution Turning to our wordplay strategy, we developed core brand elements and value statements. We tied this to an elegant mark that spoke visually of the act of sewing. We built a dynamic, CMS powered website that presented the brand to visitors in a simple way and allowed them to connect to the products and services offered. Visit the website at www.drapery-workroom.com.