Guido’s is the leading source of organic and locally-grown food in the Berkshires. It is also a family of businesses. Studio Two was hired to update the brand, create a universal brand system and design a new web presence and internet strategy.
The existing brand was well-loved but dated and presented technical challenges for Guido’s in-house staff. The evolution of the brand needed to gain approval from all the business partners and demonstrate real change.
Our development cycle involved a small contingent of the ownership of Guidos with an open mind to bold new ideas. We gained buy-in from the partners through a strong presentation of our findings, strategic overview and results. The brand has significantly enhanced Guido’s market penetration. Visit the website at www.guidosfreshmarketplace.com.