Overview Studio Two managed the brand and marketing for Berkshire Theatre Festival through six seasons. This included all collateral, advertising, web, posters, signage and more. Challenge BTF is a traditional summer-stock playhouse – one of the oldest in the USA – challenged to grow its audience and expand its demographic. We worked with the Artistic…
Overview Artist Sol Schwartz has collaborated with Studio Two on four books about his work. For his most recent title, “Connections in Line:The Art of Sol Schwartz” we coordinated materials for an exhibition at MassArt. Challenge For the exhibition we had a number of challenges – a firm deadline for production and delivery of the…
Studio Two recently took delivery of an interesting and unique custom book project that we designed for long-time client McTeigue & McClelland, Jewelers (MCII). This publication was commissioned to commemorate the design and creation of a one-of-a-kind piece of personal jewelry – a rosary and crucifix for a private collector. The rosary was a private commission…
Overview Quality Printing Company in Pittsfield, MA is one of our preferred vendors. They approached us about developing a capabilities piece to demonstrate the flexibility and capability of their new presses and proofing systems. Challenge Offset printing is a highly competitive business. We needed to create a piece that stood out boldly from the competition.…
Overview TK Home and Garden was opening their first store in Hudson, NY and approached us about developing the new brand. Challenge Developing any brand system is a challenge of understanding the market, the client and their vision. Working closely with the principals we took them through our process quickly and seamlessly. Solution The brand…
Overview LeadershipIQ, the consulting/training business of Bestselling Author and Leadership expert Mark Murphy, approached Studio Two about updating their brand and developing a new website. The organization sought to build clearer, bolder communications with their audience than their current branding and to bring the website architecture and design into alignment with contemporary practices and opportunities.…
Overview: Jim Nejaime of Nejaime’s Wine Cellar, one of the Berkshires’ best-established family businesses, approached us to help with an expedited transition – an amicable split between his business and other members of the Nejaime’s family. This transition required Jim to change the name of the business and establish a new identity for his operations.…
Overview Webster approached us to help with a business transition that required a new name and overal rebranding, web development, SEO/SEM strategy and market consulting. Challenge The timeline for this seasonal landscape business was very tight – for business and legal reasons, we needed to have the new name and brand in place in a…
Overview Since 1996 Studio Two has been the agency of record for Shakespeare & Company, a leading national-class theatre that presents the works of William Shakespeare, his contemporaries, and the works of modern playwrights year-round in the heart of the culture-rich Berkshire hills of Western MA. Challenge Studio Two has provided comprehensive branding services and…
Overview Miss Hall’s School is a leading all-girls preparatory school in Massachusetts. The school approached Studio Two to work on the Annual Report. Challenge Creating consensus among the many stakeholders in the school, integrating a variety of media elements and supplied photography, providing clear and clean presentation of dense information, and supervising production and printing…
