Overview Every year we refresh the brand foundation for Lance Vermeulen, Real Estate with a focus on continuously elevating his presence against his competition in a crowded market. Challenge We need to demonstrate to the client and to the potential customer a bold and different view of the lifestyle elements of the Berkshires – a…
Overview The Drapery Workroom is a new venture of designer William Caligari. The business provides custom and off-the-rack draperies, furnishings, and upholstery as well as on-site fabrication services to a residential and commercial client base. Challenge We developed this brand and the supporting media in a relatively short time-frame. The challenge in this project was…
Overview For the past four decades Tom Patti has been pioneering and exploring industrial glass as an art form. He hired Studio Two to create a design name and brand for his growing business. Challenge Tom presents a triple threat – he is a designer, an artist, and an engineer in equal measures. The task…
Overview Guido’s is the leading source of organic and locally-grown food in the Berkshires. It is also a family of businesses. Studio Two was hired to update the brand, create a universal brand system and design a new web presence and internet strategy. Challenge The existing brand was well-loved but dated and presented technical challenges…
Overview The Northwestern Connecticut Regional Planning Collaborative hired Studio Two to develop all aspects of a marketing plan and brand system to promote the North West corner of the state – an area comprising 9 towns and a wealth of natural beauty. The project had a relatively short deadline and a diverse constituency of partners…
As part of our work on the DiscoverNWCT project we developed this short video with footage shot on site during our brand discovery period – including the exciting parade of antique race cars out of Lime Rock Park.
Overview Studio Two managed the brand and marketing for Berkshire Theatre Festival through six seasons. This included all collateral, advertising, web, posters, signage and more. Challenge BTF is a traditional summer-stock playhouse – one of the oldest in the USA – challenged to grow its audience and expand its demographic. We worked with the Artistic…
Studio Two recently took delivery of an interesting and unique custom book project that we designed for long-time client McTeigue & McClelland, Jewelers (MCII). This publication was commissioned to commemorate the design and creation of a one-of-a-kind piece of personal jewelry – a rosary and crucifix for a private collector. The rosary was a private commission…
Overview In the process of building out Catherine Lowe’s online presence and catalog, we needed to capture the essence of her designs – details, style, and feeling. Challenge Creating strong images that really speak to the client’s vision is an interactive process. We needed to run an efficient and cost-effective shoot where Catherine could work…
Overview TK Home and Garden was opening their first store in Hudson, NY and approached us about developing the new brand. Challenge Developing any brand system is a challenge of understanding the market, the client and their vision. Working closely with the principals we took them through our process quickly and seamlessly. Solution The brand…
