Overview Luis & Clark is the world’s leading designer and manufacturer of carbon-fiber stringed instruments. The brainchild of Luis Leguia, Boston Symphony Orchestra Cellist for many years, Luis & Clark approached us shortly after their entry into the market to develop a the brand and marketing strategy. Challenge Acceptance of these non-traditional instruments by classical…
The Berkshire International Film Festival burst onto the regional festival scene in 2005 and has never stopped growing. Studio Two was tapped to develop this brand from scratch. Challenge: We had to craft a flexible brand toolkit in relatively little time and with a tight budget. The brand had to have significant pulling power out…
Overview Every year we refresh the brand foundation for Lance Vermeulen, Real Estate with a focus on continuously elevating his presence against his competition in a crowded market. Challenge We need to demonstrate to the client and to the potential customer a bold and different view of the lifestyle elements of the Berkshires – a…
Overview Guido’s is the leading source of organic and locally-grown food in the Berkshires. It is also a family of businesses. Studio Two was hired to update the brand, create a universal brand system and design a new web presence and internet strategy. Challenge The existing brand was well-loved but dated and presented technical challenges…
Overview Kripalu Center for Yoga and Health wanted to develop a robust blog where multiple authors could contribute their voices and grow a readership. Challenge The organizations existing web presence precluded the simple addition of a blog. We worked on a strategic plan with Kripalu’s leadership to break them free of their monolithic website presence…
Overview The Northwestern Connecticut Regional Planning Collaborative hired Studio Two to develop all aspects of a marketing plan and brand system to promote the North West corner of the state – an area comprising 9 towns and a wealth of natural beauty. The project had a relatively short deadline and a diverse constituency of partners…
Overview The Berkshire Visitor’s Bureau had an opportunity for large-format ad placements on 700 transit station platforms in the greater Boston market. Challenge The BVB sought to convey the beauty of the Berkshires across the summer and fall period. The timeline for design and production of the ads was relatively short and in the early…
As part of our work on the DiscoverNWCT project we developed this short video with footage shot on site during our brand discovery period – including the exciting parade of antique race cars out of Lime Rock Park.
Overview Quality Printing Company in Pittsfield, MA is one of our preferred vendors. They approached us about developing a capabilities piece to demonstrate the flexibility and capability of their new presses and proofing systems. Challenge Offset printing is a highly competitive business. We needed to create a piece that stood out boldly from the competition.…
Overview The Kripalu Healthy Living Program has an annual fellowship retreat for physicians in training interested in developing their understanding of alternative and holistic wellness practices. The program – LEAPS – sought to raise awareness in the medical community through a short informational video. Challenge The LEAPS residency is an intensive period of training, participation…
