Berkshire Mountain Distillers www.berkshiremountaindistillers.com/ Berkshire Mountain Distillers is the hot new brand taking the Berkshires by storm. Studio Two has launched new packaging, identity and overall branding concepts for the Sheffield-based distillery to excellent results. The color palette was drawn from the descriptive attributes of the different products themselves. The overall design concept seeks to…
DetailsBerkshire International Film Festival www.biffma.com The identity for BIFFMA is based around a variety of flexible elements, each of which can stand alone or work together to bring the festival brand alive. The traditional “framing hands” can frame different landscapes or objects; the type treatment is intended to reproduce faithfully across hats, t-shirts, video, and…
DetailsBerkshire Botanical Garden www.berkshirebotanical.org/ The Botanical Garden approached us to bring a new vibrancy to their communications and brand, from signage to collateral. We developed a new color palette based on the organic and floral themes that predominate at the Garden, and crafted a new library of photography that spoke of the “hands-on” nature of…
DetailsContemplating 2010 and reviewing 2009 is something I am sure a lot of people and businesses are doing right now. It’s traditional! But it is also a great exercise to look back at the road travelled, turns taken and then gaze at the horizon. For Studio Two (and Kevin Sprague) 2009 has been one of…
DetailsI gave a talk in mid December 2009 about Branding for Artists and Reaching Target Markets as part of the “Tricks of the Trade” series that MCLA runs and which Berkshire Creative has been a part of the last year or two. We had a nice turn out of 25-30 with the crowd evenly split…
Details
We’ve been working on the Berkshire Mountain Distillers brand since 2007. Part of our process on any branding project is the act of distillation and market research… In the case of working on this brand, neither task was particularly onerous! The first thing we did in this case was a visit to the local liquour…
Details
Since I started Studio Two back in 1994 we’ve primarily been focused on the task of bringing effective design solutions to our client’s marketing and communications challenges. Over the years we’ve had the opportunity to work on projects with significant scope and reach, and certainly our work has had an impact on profits, jobs, and…
Details
Design works for the strategy We don’t work for design. What does this phrase mean? It means that we are approaching design as a tool to serve solutions and results, not as a means to itself. This may be counterintuitive, i.e., isn’t that always the case? you might ask. But it signals a transformation in…
DetailsLuis and Clark is the leading manufacturers and designers of Carbon Fiber stringed instruments in the world. We’ve managed their brand and their marketing since 2002. The string world is a tightly-knit one – there are a limited number of places where one can connect to players at the higher levels where these instruments are…
DetailsI was privileged to visit Unistress, a company in Lanesborough, MA run by Perri Petricca during a recent BBQ (Berkshire Business Quarterly) breakfast business meeting. Perri gave us a great talk about the business and then we all took a tour through the cavernous spaces where Unistress creates the pre-stressed concrete structures that are used…
Details