At Studio Two we get called on all the time to help our clients develop their brands – it’s what we do. Sometimes this involves the challenge of naming a new business, initiative or product. We employ a number of techniques in developing new names – I’ll cover that in another post – but here…
Recently we launched a new website for the Palmer-Westport Group – a leading consulting agency for non-profit arts organizations and specialists in providing guidance to organizations seeking to restore historic theaters across North America. The experience that Principal Susan Palmer and her associates bring to this challenging but growing movement is significant and their track record of…
I’ve been thinking about our “USP” – “Unique Selling Proposition” – that thing that we do at Studio Two that consistently sets us apart from our competition. This is it: We Get it Done Beautifully. Why does this matter to you, dear reader? Here’s why – we all live by references – good “word-of-mouth” –…
Studio Two excels at working with non-profit institutions – particularly schools, museums, theaters and economic development organizations. We’ve put together a special book about our work with institutions and would be pleased to send you a copy. You can browse it here. If you have any questions or would like to know more, please contact…
For Immediate Release: October 2, 2012 From: Studio Two PO 2215 56 Church Street, 2d Floor Lenox MA 01240 Büro Miami 3250 NE 1st Ave, Suite 305 Miami, FL 33137 Contact: Kevin Sprague Creative Director Studio Two 413-637-1374 kevin@studiotwo.com Studio Two wins American Graphic Design Award for Webster Branding Lenox, MA – Studio Two is…
For Immediate Release: September 24, 2012 From: Studio Two PO 2215 56 Church Street, 2d Floor Lenox MA 01240 Büro Miami 3250 NE 1st Ave, Suite 305 Miami, FL 33137 Contact: Kevin Sprague Creative Director Studio Two 413-637-1374 kevin@studiotwo.com Studio Two wins American Graphic Design award for Spirited Branding Lenox, MA – Studio Two is…
It’s not every day that one of your brands really “gets in gear” but today we’re proud to bring attention to the partnership of Studio Two branding client and cutting-edge social media tool SCRAMBLS with KleenSpeed Technologies and their revolutionary electric CAN-AM racing car. SCRAMBLS is a technology (www.scrambls.com) that allows users of all types…
This photo of Ben Webster with his new sign outside his facility in Sheffield MA came to us the other day. We couldn’t be more excited to see this very visible expression of confidence and certainty in this new business name and brand. Ben hired us back in April with a pressing need to both…
Studio Two is pleased to have assisted one of the Berkshire’s leading business organizations with a timely and creative renaming and branding assignment. Jim Nejaime of Nejaime’s Wine Cellar approached us to help with an expedited transition – an amicable split between his business and other members of the Nejaime’s family. This transition required Jim…
Branding and design are fundamentally deadline-driven – although in a perfect world we would like to be able to all be so far ahead of the curve that the ticking clock wasn’t a driver, in reality there’s nothing like a deadline to motivate decision-making. Our work is also often looked at as subjective – as…