Design works for the strategy We don’t work for design. What does this phrase mean? It means that we are approaching design as a tool to serve solutions and results, not as a means to itself. This may be counterintuitive, i.e., isn’t that always the case? you might ask. But it signals a transformation in…
Luis and Clark is the leading manufacturers and designers of Carbon Fiber stringed instruments in the world. We’ve managed their brand and their marketing since 2002. The string world is a tightly-knit one – there are a limited number of places where one can connect to players at the higher levels where these instruments are…
I was privileged to visit Unistress, a company in Lanesborough, MA run by Perri Petricca during a recent BBQ (Berkshire Business Quarterly) breakfast business meeting. Perri gave us a great talk about the business and then we all took a tour through the cavernous spaces where Unistress creates the pre-stressed concrete structures that are used…
