By Kevin Sprague – I’ve been having a conversation with a number of clients in recent months about the internet and the pace of change. It goes something like this: Client – “Should we be focusing on facebook or twitter or our SEO? It’s all moving so fast – it’s hard to keep up. What’s…
Overview Guido’s is the leading source of organic and locally-grown food in the Berkshires. It is also a family of businesses. Studio Two was hired to update the brand, create a universal brand system and design a new web presence and internet strategy. Challenge The existing brand was well-loved but dated and presented technical challenges…
Overview The Sterling and Francine Clark Art Institute is a world-class institution in Williamstown MA with an expanding international footprint. The Clark Journal is a premium magazine that comes out once a year exclusively for their membership. Challenge Staff changes at the Clark required the organization to seek outside support on designing and producing this important…
By Clarence Fanto, Berkshire Eagle Staff Posted: 04/22/2012 12:05:31 AM EDT LENOX – Information rules. Content is king. Phrases I’ve always lived by, so it was encouraging to hear that mantra espoused by one of the county’s leading website gurus, Kevin Sprague. His firm, Studio Two (S2) in Lenox, is responsible for revamping and rebooting…
Overview Kripalu Center for Yoga and Health wanted to develop a robust blog where multiple authors could contribute their voices and grow a readership. Challenge The organizations existing web presence precluded the simple addition of a blog. We worked on a strategic plan with Kripalu’s leadership to break them free of their monolithic website presence…
You may have noticed Facebook’s friendly reminder that “On March 30, 2012, all Facebook Pages will get a new design”. So what does that mean for your business fan page? Here are some of the new features and things that will be changing: Cover Photo: The new Timeline design provides you with a great large…
Overview The Northwestern Connecticut Regional Planning Collaborative hired Studio Two to develop all aspects of a marketing plan and brand system to promote the North West corner of the state – an area comprising 9 towns and a wealth of natural beauty. The project had a relatively short deadline and a diverse constituency of partners…
Douglas P. Clement of Passport Magazine, which is focused on Fine Living in Litchfield County, The Berkshires, Dutchess County and Beyond, recently sat down with Studio Two’s creative director Kevin Sprague. The interview takes a look at what it takes to be “a strategic marketing consultant who works with organizations to create compelling methods of communicating, defining, and…
A short :30 spot we made for Haven Café to bring the brand ideas to life.
We recently took time for a leisurely staff outing at Wheatleigh – an annual tradition at the holidays where we celebrate our success and teamwork. The library at Wheatleigh is a wonderful experience that I highly recommend to anyone who visits or lives in the Berkshires – the prices are reasonable, the menu fantastic and…
