Heather Rose

Heather Rose graduated from Syracuse University in 1991 with a BFA in Communication Design. She lived and worked in Los Angeles for 9 years after leaving Syracuse, working for several prominent brands in the beauty and fragrance industry, winning numerous awards and recognitions along the way. Most importantly, a skincare launch deemed Most Successful Launch…

Christine Cooney

Christine Cooney is a Senior Web Designer for Studio Two. She graduated from Boston College in 1993 with a BS in Business Management. After college, with her love of computers and design, she naturally slid into the burgeoning world of Web Design. From 1997-1999 she attended the School of Museum of Fine Arts and obtained…

Amanda Bettis

Amanda Bettis is a Senior Designer at Studio Two. She returned to the Berkshires in 2005 after graduating from Sacred Heart University in Fairfield, CT with a B.A. in Art and Graphic Design. During college she worked for various school publications as well as at Ryan Partnership in Wilton, CT where she did marketing work…

Obsession

This image is a chalkboard at Barrington Coffee Roasting Company that represents a tiny slice of the vast knowledge, experience and passion that our client has for their product. What a telling image! Most of us think of coffee as…

Outsource

We just received the first 5 advance copies of my book “Imagining Shakespeare” via UPS from Hong Kong. It’s very exciting to see them and realize that 2 pallettes of books are on their way here via freighter. The decision to print these overseas was not an easy one – we prefer to work as…

Creativity is a Muscle

Rita Sue Siegel, an important thinker and writer about all things Design, contributes a column to Communication Arts, the bible of the design community, in which she discusses the topic “What Else can you do with a Design Education?”, an article that I found very topical and open-minded to the role of designers in the world at large.

New platforms = New ideas

There’s a new camera platform that is out and hitting its stride – micro 4/3d’s. We’ve been playing with the Panasonic GF1, a great little camera that you can change lenses on, but which has the profile of a rangefinder – very small and quiet. A whole new industry is starting to percolate around this…

Brand is Business

I met with a potential new client recently for an extended conversation about what we (studio two) might be able to do for them but also as a follow-up to our initial meeting. What’s interesting about this business (lets call them Smith Co.) is that the question of “brand” is pervasive to the entire business.…

ROI

Design is often placed on second-tier status by businesses seeking to verify and justify their expenses. Historically, Return on Investment for design and marketing has been difficult to measure accurately, especially for smaller organizations like many of our clients. As designers and brand strategists, we are as guilty as anyone of not placing ROI at…