Overview: The Berkshire Botanical Gardens changed leadership in 2010. Under new direction Studio Two was selected to radically transform the communications and brand expression for the Gardens in an focused strategy of audience development. Challenge: The Gardens have a small annual budget and limited internal resources. We also had to evolve the identity and brand…
Overview The 2012 season at Shakespeare & Company is the 35th in the Company’s history, and under new artistic leadership. The goal with this season’s overall image was to capture the concepts of “Revolution and Rebellion” in the marketing. Challenge We wanted to bring a fresh, graphic element into the season without radically transforming the…
Overview The Norman Rockwell Museum has been a Studio Two client for a variety of projects, including web design and consulting, print design, and strategic consulting. For this project, we were approached to develop a fun pirate-themed invitation based on the artwork of Howard Pyle. Challenge The museum’s core constituency trends conservative and traditional. We…
Overview The Lenox Library needed an elegant invitation to a black-tie gala event. Challenge Tiny budget and limited timeframe – we turned to a variety of inexpensive printing sources. Solution By leveraging the resources of a variety of inexpensive printing sources we were able to provide an elegant solution with great tactile look and feel…
Overview Jeannie Norris was stepping down as Headmaster of Miss Hall’s School in Pittsfield, MA – a leading private boarding school for girls. She wanted to compile decades of articles she had written about educating girls into a book. Challenge Creating a book is a daunting process. We worked closely with Jeannie and her editor…
Overview The Berkshire Visitor’s Bureau (BVB) is charged with marketing the entire region. The annual guide is among their most important publications and is distributed to thousands of locations and mailed directly to inquiries. Challenge The guide is a comprehensive publication of the hundreds of member organizations as well as informational resources for visitors. Producing…
Overview The berkshire International Film Festival (BIFF) has been a Studio Two client since its inception in 2005. In 2012, the BIFF received a grant from the Academy of Motion Pictures to provide education and resources to up-and-coming young filmmakers. Challenge On a limited time frame and a tight budget we had to craft a…
Overview Catherine Lowe sits at the zenith of couture knitting, an extraordinary culture of devoted practitioners and enthusiasts. Catherine has worked with Studio Two to define, market and connect her brand to her audience for years. Challenge Subtlety, aesthetics and a quiet yet bold voice is at the heart of this business. The challenge was…
Overview New England Wine Cellars (NEWC) approached Studio Two to update their brand from the 1980’s and develop tools to build new customers for their high-end wine cellar installations. Challenge A small collection of portfolio photographs and the logo were all the assets that NEWC really had to tell their story. Solution We connected the…
Overview Berkshire Natural Resources Council (BNRC) is the leading land conservation organization in Western Massachusetts. They came to Studio Two to update a brand and communications strategy that had become outdated. Challenge BNRC is the passionate endeavour of a focused group of individuals with far-reaching impact on the region. We needed to develop a message…
