Overview: The Berkshire Botanical Gardens changed leadership in 2010. Under new direction Studio Two was selected to radically transform the communications and brand expression for the Gardens in an focused strategy of audience development. Challenge: The Gardens have a small annual budget and limited internal resources. We also had to evolve the identity and brand…
Overview The Norman Rockwell Museum has been a Studio Two client for a variety of projects, including web design and consulting, print design, and strategic consulting. For this project, we were approached to develop a fun pirate-themed invitation based on the artwork of Howard Pyle. Challenge The museum’s core constituency trends conservative and traditional. We…
Overview Haven is the hot breakfast and lunch spot here in Lenox, MA and the unofficial Studio Two cafeteria – The owner approached us about developing the branding and web presence for the Café. Challenge Haven is a unique and personal business with a lot of personality in its food and staff. We wanted to…
Overview The Berkshire Visitor’s Bureau (BVB) is charged with marketing the entire region. The annual guide is among their most important publications and is distributed to thousands of locations and mailed directly to inquiries. Challenge The guide is a comprehensive publication of the hundreds of member organizations as well as informational resources for visitors. Producing…
Overview SoCo Creamery (South County Creamery) is a family owned and run micro-creamery based in the Berkshires. Recent expansion and plans called for more control over their brand and packaging as they expanded into new markets. Challenge The SoCo brand was already well-established in the regional market. The task was finding ways to expand it…
Overview: Edith Wharton’s home in Lenox MA, known as “The Mount” hosts nearly 40 thousand visitors a year for house tours, events, walks in the gardens and more. Challenge: The Mount faced a significant fiscal crisis in 2008. Studio Two had managed the brand and marketing since 2003 and had to find ways to continue…
