Wearing it

A conversation I’ve been having with a number of people lately has been about what we mean by “branding”. For many people, branding relates simply to the design of the logo or mark used by an organization. That would be its historical function, but the term and its use have evolved. Branding is now a…

Details

Branding the Best

We’re in the midst of a branding cycle with favorite long-time client Barrington Coffee Roasting Company (BCRC). This cycle was prompted mostly by a desire on their part to freshen things up, review and renew their identity. It’s been a great time. We’ve had a couple of sessions with Gregg, Barth and Cristina at the…

Details

the center at eagle hill branding

The Center at Eagle Hill www.centerateaglehill.org/ The Center at Eagle Hill was a brand-new, state-of-the-art performing arts venue located in central Massachusetts. We developed an entire communications system for the facility, including website, signage, collateral and overall identity. The goal of the brand was to establish The Center as a “stand-alone” entity within the Eagle…

Details

branding

Lance Vermeulen Real Estate www.lancerealestate.com Lance Vermeulen came to Studio Two looking to create a new and different image of his company as a real estate business based in The Berkshires. He felt that there was an opportunity to develop an alternate voice and image for his company that would help distinguish him from his…

Details

rebranding – top to bottom

Guidos Fresh Marketplace www.guidosfreshmarketplace.com/ These 8 images summarize the brand revision that we performed for Guidos. From creating new images, selecting a color pallette, developing the message, applying to products, ads, materials, website and more. The process is iterative: we worked with the client and the many different tenants of Guido’s to create a fresh…

Details

branding

www.cohenkinne.com We worked with the client to define the core values of the firm and explored those values in their designs. Color, coordinating imagery, typography and other design elements work together to bring their brand statement to life. Our goal was to create an image for the firm that was contemporary and progressive while maintaining…

Details

catherine lowe branding

Catherine Lowe catherine-lowe.com/ Catherine Lowe’s eponymous brand is designed to articulate the elegant, luxurious and precise nature of her world – the world of Couture Knitting. We’ve worked with Catherine for a number of years on developing all aspects of her communication, including packaging, colors, imagery, websites and more. Catherine Lowe is known internationally as…

Details