Contemplating 2010 and reviewing 2009 is something I am sure a lot of people and businesses are doing right now. It’s traditional! But it is also a great exercise to look back at the road travelled, turns taken and then gaze at the horizon. For Studio Two (and Kevin Sprague) 2009 has been one of…
I gave a talk in mid December 2009 about Branding for Artists and Reaching Target Markets as part of the “Tricks of the Trade” series that MCLA runs and which Berkshire Creative has been a part of the last year or two. We had a nice turn out of 25-30 with the crowd evenly split…
We’ve been working on the Berkshire Mountain Distillers brand since 2007. Part of our process on any branding project is the act of distillation and market research… In the case of working on this brand, neither task was particularly onerous! The first thing we did in this case was a visit to the local liquour…
Since I started Studio Two back in 1994 we’ve primarily been focused on the task of bringing effective design solutions to our client’s marketing and communications challenges. Over the years we’ve had the opportunity to work on projects with significant scope and reach, and certainly our work has had an impact on profits, jobs, and…
Design works for the strategy We don’t work for design. What does this phrase mean? It means that we are approaching design as a tool to serve solutions and results, not as a means to itself. This may be counterintuitive, i.e., isn’t that always the case? you might ask. But it signals a transformation in…
Luis and Clark is the leading manufacturers and designers of Carbon Fiber stringed instruments in the world. We’ve managed their brand and their marketing since 2002. The string world is a tightly-knit one – there are a limited number of places where one can connect to players at the higher levels where these instruments are…
I was privileged to visit Unistress, a company in Lanesborough, MA run by Perri Petricca during a recent BBQ (Berkshire Business Quarterly) breakfast business meeting. Perri gave us a great talk about the business and then we all took a tour through the cavernous spaces where Unistress creates the pre-stressed concrete structures that are used…
This is a short (1 minute) video about our shoot at the Studio for client Catherine Lowe . Catherine has taken knitting into a whole other realm of design, construction and technique. The shoot was focused on bringing her garments to life, shape and motion. In the course of managing the evolution and development of…