Amanda Bettis

Amanda Bettis is a Senior Designer at Studio Two. She returned to the Berkshires in 2005 after graduating from Sacred Heart University in Fairfield, CT with a B.A. in Art and Graphic Design. During college she worked for various school publications as well as at Ryan Partnership in Wilton, CT where she did marketing work…

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Jason Toews

Jason came to StudioTwo as Web Developer after a quarter-century spent in the world of national magazine publishing. In his spare time, Jason plays guitar badly, explores abandoned mental hospitals, and collects Criterion blu-rays. Jason volunteers at BIFFMA and helps organize Pride events in Springfield. He used to be six feet tall, but lost a…

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Outsource

We just received the first 5 advance copies of my book “Imagining Shakespeare” via UPS from Hong Kong. It’s very exciting to see them and realize that 2 pallettes of books are on their way here via freighter. The decision to print these overseas was not an easy one – we prefer to work as…

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Creativity is a Muscle

Rita Sue Siegel, an important thinker and writer about all things Design, contributes a column to Communication Arts, the bible of the design community, in which she discusses the topic “What Else can you do with a Design Education?”, an article that I found very topical and open-minded to the role of designers in the world at large.

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New platforms = New ideas

There’s a new camera platform that is out and hitting its stride – micro 4/3d’s. We’ve been playing with the Panasonic GF1, a great little camera that you can change lenses on, but which has the profile of a rangefinder – very small and quiet. A whole new industry is starting to percolate around this…

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Brand is Business

I met with a potential new client recently for an extended conversation about what we (studio two) might be able to do for them but also as a follow-up to our initial meeting. What’s interesting about this business (lets call them Smith Co.) is that the question of “brand” is pervasive to the entire business.…

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ROI

Design is often placed on second-tier status by businesses seeking to verify and justify their expenses. Historically, Return on Investment for design and marketing has been difficult to measure accurately, especially for smaller organizations like many of our clients. As designers and brand strategists, we are as guilty as anyone of not placing ROI at…

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GDUSA09 Winners

The Studio just won 2 Graphic Design USA awards for Packaging. The winning entries were new labels for Berkshire Mountain Distillers (BMD) Ethereal Gin and new labels and packaging elements for Barrington Coffee Roasting Company (BCRC). Senior Designer Heather Rose worked her magic on these two projects, bringing together an elegant sense of typography and…

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