Design is often placed on second-tier status by businesses seeking to verify and justify their expenses. Historically, Return on Investment for design and marketing has been difficult to measure accurately, especially for smaller organizations like many of our clients. As designers and brand strategists, we are as guilty as anyone of not placing ROI at…
The Studio just won 2 Graphic Design USA awards for Packaging. The winning entries were new labels for Berkshire Mountain Distillers (BMD) Ethereal Gin and new labels and packaging elements for Barrington Coffee Roasting Company (BCRC). Senior Designer Heather Rose worked her magic on these two projects, bringing together an elegant sense of typography and…
It’s that time of year when we are working on summer theatre concepts. I’m not going to tell you what these are about at present – suffice it to say that the play is not a comedy – but I finally had a reason to bust out that army surplus gas mask I picked up…
We were on-press today at Quality Printing for the IS183 Radioactive Bodega invitation. This beauty is going to be hitting mailboxes all over the region in about a week or so, and you won’ be able to miss it! Studio Two Designer Amanda Bettis (the talent behind everything BIFF) has been crafting this piece with…
A conversation I’ve been having with a number of people lately has been about what we mean by “branding”. For many people, branding relates simply to the design of the logo or mark used by an organization. That would be its historical function, but the term and its use have evolved. Branding is now a…
We’re in the midst of a branding cycle with favorite long-time client Barrington Coffee Roasting Company (BCRC). This cycle was prompted mostly by a desire on their part to freshen things up, review and renew their identity. It’s been a great time. We’ve had a couple of sessions with Gregg, Barth and Cristina at the…
The Center at Eagle Hill www.centerateaglehill.org/ The Center at Eagle Hill was a brand-new, state-of-the-art performing arts venue located in central Massachusetts. We developed an entire communications system for the facility, including website, signage, collateral and overall identity. The goal of the brand was to establish The Center as a “stand-alone” entity within the Eagle…
New England Wine Cellars New England Wine Cellars is known for its gorgeous, state of the art, custom wine cellars for a very high end audience. They came to us with a outdated logo, uninspiring marketing materials and a brand that did not correctly reflect the end product. We began the rebranding exercise by making…
Lance Vermeulen Real Estate www.lancerealestate.com Lance Vermeulen came to Studio Two looking to create a new and different image of his company as a real estate business based in The Berkshires. He felt that there was an opportunity to develop an alternate voice and image for his company that would help distinguish him from his…
Guidos Fresh Marketplace www.guidosfreshmarketplace.com/ These 8 images summarize the brand revision that we performed for Guidos. From creating new images, selecting a color pallette, developing the message, applying to products, ads, materials, website and more. The process is iterative: we worked with the client and the many different tenants of Guido’s to create a fresh…