Overview New England Wine Cellars (NEWC) approached Studio Two to update their brand from the 1980’s and develop tools to build new customers for their high-end wine cellar installations.
Challenge A small collection of portfolio photographs and the logo were all the assets that NEWC really had to tell their story.
Solution We connected the language that wine connoisseurs use to the construction and experiences of the cellars. A lifestyle image library was crafted to expand on the portfolio and the logo was streamlined and updated.
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