Overview
Studio Two managed the brand and marketing for Berkshire Theatre Festival through six seasons. This included all collateral, advertising, web, posters, signage and more.
Challenge
BTF is a traditional summer-stock playhouse – one of the oldest in the USA – challenged to grow its audience and expand its demographic. We worked with the Artistic leadership of the organization to develop a cutting-edge image and brand campaign designed to break new ground.
Solution
Over the course of our tenure BTF grew its reputation and reach substantially. Our work was frequently cited for contributing to this development and the image of a “new” BTF.
