Studio Two launches new brand and website for “The Secret Corner” of North West CT

Lenox, MA – Studio Two is pleased to announce the launch of a new brand, website and marketing strategy for the North West Corner of Connecticut. Designated as the “Secret Corner” the marketing initiative was sponsored by the Northwestern Connecticut Regional Planning Collaborative (http://nwctplanning.org/) and is designed to market the towns of Canaan, Cornwall, Falls Village, Goshen, Kent, Lakeville, Norfolk, Salisbury, and Sharon to visitors year-round.

A new website for the region was launched officially on Septmber 20, 2012 with a reception at Tri-Arts Playhouse in Sharon, CT. The site is visible at http://discovernwct.com/ and provides resources and information on the region and the towns as well as original photography and video of the region by Studio Two principal Kevin Sprague. A 30-second commercial spot highlighting the launch and the brand was prepared as well and can be viewed at http://www.youtube.com/watch?v=uWr9AgT7jEg . The brand for the Secret Corner is highlighted by a new circular logo that is prepared in a variety of typographic treatments and colors to illuminate the diverse characteristics of the region. Attention-grabbing language with a bit of “tongue-in-cheek” humour highlights the hip, scenic and adventurous offerings of the region and is used extensively on the website. Additional collateral elements including signage, co-branding icons, buttons, t-shirts and brochures have been designed to enhance and promote the brand.

“Working with Studio Two has been a delightful and instructive experience,” says Ruth Skovron, NW CT Regional Planning Collaborative Co-Founder. “From the beginning Sprague and his Studio Two staff set up timelines and procedures for designing and producing discovernwct.com in a very short timeline! Sprague’s business model jettisons the prevailing orthodoxy of client-consultant relationships, with all its boundaries, and makes the client part of a team effort. We are pleased with discovernwct.com. Most importantly our business community and local officials are as well.”

“We are honored to be working with the Collaborative on this important opportunity to highlight the amazing, beautiful region of North West Connecticut” says Kevin Sprague, owner of Studio Two.”We’re very pleased with the outcome of our work with Collaborative’s leadership and the new brand, website and messaging were well-received at the launch event. We look forward to tracking the progress of this campaign and building on its success into 2013.”

Hi-resolution images are available on request. High-resolution versions of the “Secret Corner” logo are available for download at http://discovernwct.com/nwct-badges/

About the Collaborative: The Northwestern Connecticut Regional Planning Collaborative was created to meet land use planning and management challenges in the communities of northwest Connecticut. More information available at http://nwctplanning.org/index.html. Please contact Jocelyn Ayer jocelyn@nwctplanning.org with any questions about the collaborative. The first phase of discovernwct.com was funded by CT Dept. of Tourism and Culture and Connecticut Power & Light

Studio Two provides strategic branding and creative thinking for dynamic organizations. Since 1994 the Studio has been a leading provider of outstanding brand development, strategic thinking, media planning, web design and graphic design. Studio Two has offices in Lenox, MA and has recently opened a new office in Miami, FL.