For Immediate Release
From: Studio Two, Lenox MA
RE: Berkshire Mountain Distillers
Contact: Kevin Sprague
Creative Director
Studio Two
413-637-1374
kevin@studiotwo.com
Studio Two recognizes the national expansion of its client and brand – Berkshire Mountain Distillers
“Berkshire Mountain Distillers’ growth is testament to the amazing hard work and the inspired product that Chris Weld has pursued,” says Studio two Owner and Creative Director Kevin Sprague, “ We’re proud to have assisted in this great development. We’ve worked with Chris since the first days to help define, craft, and express the values and vision of his business and product.”
Studio Two’s brand development process has a proven track record of providing visionary clients with the fundamental tools required to build bold and compelling messages. Working closely with Chris Weld, Studio Two Design Director Heather Rose developed the fundamental elements of the brand and worked with federal licensing authorities to assure compliance with strict laws regarding packaging and marketing of distilled spirits. The foundation building blocks of the brand – including logo, packaging, color palette, message, typography and photography – have been used throughout the marketing push to provide a consistent, compelling message through advertising, website, promotions and other media opportunities.
“Studio Two has been a great partner throughout the creation and expansion of my business, “ says Chris Weld, owner of BMD, “They brought a level of polish, professionalism and creativity to my brand that has been fundamental to its success. When I show up with my products and get them on the shelf, people notice.”
Berkshire Mountain Distillers was recently recognized by the New York Times as the #1 Craft Gin in America. http://www.nytimes.com/2012/06/13/dining/gin-leads-summers-fight.html?_r=1&pagewanted=all. In the last week, BMD announced a strategic, creative partnership with Boston Brewing Company to develop a pair of whiskeys that will be distilled from two Sam Adams’ lagers. http://articles.boston.com/2012-06-18/business/32282112_1_whiskeys-boston-beer-craft-beer-makers These two developments are testament to the compelling nature of the product and its maturity into a national-class brand.
In 2011 Studio Two was recognized by GDUSA and Creativity International with three National Design Awards for packaging and website design.
Studio Two is a Branding and Design Firm with offices in Lenox, MA and Miami, FL. Since 1995 it has assisted many regional and national clients in branding and design development. More information about Studio Two can be found at studiotwo.com/2013site.
Berkshire Mountain Distillers is located in Sheffield, MA and is the first legal distillery since prohibition in Western MA. Owner Chris Weld has been recognized with awards for his products, which include Gin, Vodka, Rum, Bourbon, Whiskey as well as a Limited Edition Gin. More information can be found at www.berkshiremountaindistillers.com
High-resolution photographs of Berkshire Mountain Distillers products designed by Studio Two available here: http://berkshiremountaindistillers.com/gallery-detail.php?gallery_id=4
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