A conversation I’ve been having with a number of people lately has been about what we mean by “branding”. For many people, branding relates simply to the design of the logo or mark used by an organization. That would be its historical function, but the term and its use have evolved. Branding is now a…
We’re in the midst of a branding cycle with favorite long-time client Barrington Coffee Roasting Company (BCRC). This cycle was prompted mostly by a desire on their part to freshen things up, review and renew their identity. It’s been a great time. We’ve had a couple of sessions with Gregg, Barth and Cristina at the…
The Center at Eagle Hill www.centerateaglehill.org/ The Center at Eagle Hill was a brand-new, state-of-the-art performing arts venue located in central Massachusetts. We developed an entire communications system for the facility, including website, signage, collateral and overall identity. The goal of the brand was to establish The Center as a “stand-alone” entity within the Eagle…
New England Wine Cellars New England Wine Cellars is known for its gorgeous, state of the art, custom wine cellars for a very high end audience. They came to us with a outdated logo, uninspiring marketing materials and a brand that did not correctly reflect the end product. We began the rebranding exercise by making…
Lance Vermeulen Real Estate www.lancerealestate.com Lance Vermeulen came to Studio Two looking to create a new and different image of his company as a real estate business based in The Berkshires. He felt that there was an opportunity to develop an alternate voice and image for his company that would help distinguish him from his…
Guidos Fresh Marketplace www.guidosfreshmarketplace.com/ These 8 images summarize the brand revision that we performed for Guidos. From creating new images, selecting a color pallette, developing the message, applying to products, ads, materials, website and more. The process is iterative: we worked with the client and the many different tenants of Guido’s to create a fresh…
www.cohenkinne.com We worked with the client to define the core values of the firm and explored those values in their designs. Color, coordinating imagery, typography and other design elements work together to bring their brand statement to life. Our goal was to create an image for the firm that was contemporary and progressive while maintaining…
Catherine Lowe catherine-lowe.com/ Catherine Lowe’s eponymous brand is designed to articulate the elegant, luxurious and precise nature of her world – the world of Couture Knitting. We’ve worked with Catherine for a number of years on developing all aspects of her communication, including packaging, colors, imagery, websites and more. Catherine Lowe is known internationally as…
Berkshire Mountain Distillers www.berkshiremountaindistillers.com/ Berkshire Mountain Distillers is the hot new brand taking the Berkshires by storm. Studio Two has launched new packaging, identity and overall branding concepts for the Sheffield-based distillery to excellent results. The color palette was drawn from the descriptive attributes of the different products themselves. The overall design concept seeks to…
Berkshire International Film Festival www.biffma.com The identity for BIFFMA is based around a variety of flexible elements, each of which can stand alone or work together to bring the festival brand alive. The traditional “framing hands” can frame different landscapes or objects; the type treatment is intended to reproduce faithfully across hats, t-shirts, video, and…