Monthly Archives: February 2010

Brand is Business

I met with a potential new client recently for an extended conversation about what we (studio two) might be able to do for them but also as a follow-up to our initial meeting. What’s interesting about this business (lets call them Smith Co.) is that the question of “brand” is pervasive to the entire business.…

ROI

Design is often placed on second-tier status by businesses seeking to verify and justify their expenses. Historically, Return on Investment for design and marketing has been difficult to measure accurately, especially for smaller organizations like many of our clients. As designers and brand strategists, we are as guilty as anyone of not placing ROI at…