Lance Vermeulen Real Estate www.lancerealestate.com Lance Vermeulen came to Studio Two looking to create a new and different image of his company as a real estate business based in The Berkshires. He felt that there was an opportunity to develop an alternate voice and image for his company that would help distinguish him from his…
Guidos Fresh Marketplace www.guidosfreshmarketplace.com/ These 8 images summarize the brand revision that we performed for Guidos. From creating new images, selecting a color pallette, developing the message, applying to products, ads, materials, website and more. The process is iterative: we worked with the client and the many different tenants of Guido’s to create a fresh…
www.cohenkinne.com We worked with the client to define the core values of the firm and explored those values in their designs. Color, coordinating imagery, typography and other design elements work together to bring their brand statement to life. Our goal was to create an image for the firm that was contemporary and progressive while maintaining…
Catherine Lowe catherine-lowe.com/ Catherine Lowe’s eponymous brand is designed to articulate the elegant, luxurious and precise nature of her world – the world of Couture Knitting. We’ve worked with Catherine for a number of years on developing all aspects of her communication, including packaging, colors, imagery, websites and more. Catherine Lowe is known internationally as…
Berkshire Mountain Distillers www.berkshiremountaindistillers.com/ Berkshire Mountain Distillers is the hot new brand taking the Berkshires by storm. Studio Two has launched new packaging, identity and overall branding concepts for the Sheffield-based distillery to excellent results. The color palette was drawn from the descriptive attributes of the different products themselves. The overall design concept seeks to…
Berkshire International Film Festival www.biffma.com The identity for BIFFMA is based around a variety of flexible elements, each of which can stand alone or work together to bring the festival brand alive. The traditional “framing hands” can frame different landscapes or objects; the type treatment is intended to reproduce faithfully across hats, t-shirts, video, and…
Berkshire Botanical Garden www.berkshirebotanical.org/ The Botanical Garden approached us to bring a new vibrancy to their communications and brand, from signage to collateral. We developed a new color palette based on the organic and floral themes that predominate at the Garden, and crafted a new library of photography that spoke of the “hands-on” nature of…
Contemplating 2010 and reviewing 2009 is something I am sure a lot of people and businesses are doing right now. It’s traditional! But it is also a great exercise to look back at the road travelled, turns taken and then gaze at the horizon. For Studio Two (and Kevin Sprague) 2009 has been one of…
I gave a talk in mid December 2009 about Branding for Artists and Reaching Target Markets as part of the “Tricks of the Trade” series that MCLA runs and which Berkshire Creative has been a part of the last year or two. We had a nice turn out of 25-30 with the crowd evenly split…
We’ve been working on the Berkshire Mountain Distillers brand since 2007. Part of our process on any branding project is the act of distillation and market research… In the case of working on this brand, neither task was particularly onerous! The first thing we did in this case was a visit to the local liquour…