Overview
The Kripalu Healthy Living Program has an annual fellowship retreat for physicians in training interested in developing their understanding of alternative and holistic wellness practices. The program – LEAPS – sought to raise awareness in the medical community through a short informational video.
Challenge
The LEAPS residency is an intensive period of training, participation and teaching. We had to cover a lot of ground covering seminars, conducting interviews with students and faculty, and capturing B-Roll footage in the process. We also scripted the narrative based on overview materials provided by LEAPS coordinators.
Solution
We shot for 3 full days on campus and conducted multiple interviews. We created a consistent production palette and worked intently on getting the raw material we needed. Multiple rounds of edits and review followed. We delivered the video on-time and on-budget to a delighted customer.
