Branding for Artists

I gave a talk in mid December 2009 about Branding for Artists and Reaching Target Markets as part of the “Tricks of the Trade” series that MCLA runs and which Berkshire Creative has been a part of the last year or two. We had a nice turn out of 25-30 with the crowd evenly split…

The Big Idea

Since I started Studio Two back in 1994 we’ve primarily been focused on the task of bringing effective design solutions to our client’s marketing and communications challenges. Over the years we’ve had the opportunity to work on projects with significant scope and reach, and certainly our work has had an impact on profits, jobs, and…

Carbon Fueled

Luis and Clark is the leading manufacturers and designers of Carbon Fiber stringed instruments in the world. We’ve managed their brand and their marketing since 2002. The string world is a tightly-knit one – there are a limited number of places where one can connect to players at the higher levels where these instruments are…

Culture Shift

I was privileged to visit Unistress, a company in Lanesborough, MA run by Perri Petricca during a recent BBQ (Berkshire Business Quarterly) breakfast business meeting. Perri gave us a great talk about the business and then we all took a tour through the cavernous spaces where Unistress creates the pre-stressed concrete structures that are used…